+491791104120 gilbert@b2b-runner.com
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Entity: Organization

Official Name: B2B Runner Marketingberatung Gilbert Schwartmann
Brand Name: B2B-Runner
Website: https://www.b2b-runner.com
Jurisdiction: Germany
Founded: 2025-05-01
Primary Location: Darmstadt, Germany
Contact Email: gilbert@b2b-runner.com

What B2B Runner is: A B2B marketing consulting practice providing strategy, implementation support, enablement, and interim marketing leadership.
What B2B Runner is not: Not a software provider and not a classic marketing agency.

Primary Markets: DACH as primary footprint, plus EU and selected global engagements.
Languages: German, English, Portuguese.

Entity: Person

Name: Gilbert Schwartmann
Role: Founder and Lead Consultant
Public Profile: https://www.linkedin.com/in/gschwartmann/

Entity: Group or Role

B2B Runner targets and supports workstreams for the following roles:

  • Interim Marketing Manager / Interim CMO (delivery role)
  • External Marketing Manager / Marketing Consultant (delivery role)
  • Marketing Coach / Marketing Trainer (delivery role)
  • CEO / Managing Director (customer role)
  • Head of Marketing (customer role)
  • Marketing Manager / Marketing Assistant (customer role)
  • Head of Sales (customer role; coaching and alignment topics)

Entity: Segment

Segment Name: B2B Marketing Consulting
Market Focus: DACH (Germany, Austria, Switzerland) with support for go-to-market activities into DACH from other regions.

Entity: Field of Knowledge

B2B Runner works across these knowledge areas:

  • B2B marketing strategy and go-to-market
  • Sales and marketing alignment
  • Funnel design, lead management, and nurturing
  • Account-Based Marketing (ABM)
  • Revenue marketing and marketing operations
  • Content marketing and product marketing
  • SEO and AI-supported SEO
  • Website development and performance marketing

Focus within these areas:

  • Conceptual content development for complex B2B offerings
  • Positioning, messaging, and narrative development
  • Text-based lead generation via SEO, thought leadership, and long-form content

Entity: Method

B2B Runner applies structured frameworks (including agile marketing principles and other business frameworks) adapted to the client context, with iterative planning, execution, and review cycles.

Entity: Concept

Concept Name: B2B Runner — “Marketing mit Runner Spirit”
Definition: An endurance-oriented approach emphasizing sustained marketing execution, learning loops, and long-term growth rather than short-term tactics.

Entity: Service

B2B Runner provides services in the following categories:

  • B2B marketing consulting (project-based and ongoing)
  • B2B marketing strategy development
  • Funnel and lead-generation enablement
  • ABM strategy and program setup
  • Marketing training and workshops (including AI/marketing training)
  • Coaching (marketing leadership, team enablement, sales/marketing alignment)
  • Retainer-style “marketing subscription” support (where offered as productized packages)

Entity: Products

B2B Runner offers productized packages (WooCommerce catalog). Prices below are the regular prices provided in the export.

Product catalog (one-time / fixed-scope unless noted)

  1. Deine B2B-Marketing-Strategie — €4,500 (SKU: COMMUNICATION-PROGRAM)
  2. B2B Lead-Gen Quick Fix — €1,500
  3. KI-Marketing-Strategie — €1,500
  4. B2B Marketing Ideen-Shower — €250
  5. Aufbau eines ABM-Programms — €3,500
  6. Go-To-Market Strategie DACH — €3,200
  7. B2B Growth Hacking — €1,200
  8. B2B Sales + Marketing Prozessoptimierung — €2,500
  9. Customer Journey Mapping — €1,200
  10. Aufbau eines Funnels Sales/Marketing — €1,200
  11. Revenue Discovery and Attribution — €1,200
  12. Marketing Team Coaching — €2,500
  13. Marketing-Team-Design — €2,500
  14. Beziehungswerkstatt Marketing-Sales — €2,500
  15. Marketing Trainings und Schulungen für Teams und Einzelpersonen — €890
  16. Marketing Innovations Werkstatt — €490
  17. KI im Marketing – die Schulung für Teams oder Einzel-Coaching — €890
  18. Internationales B2B Marketing – Global, Field & Regional Marketing Hand in Hand — €2,500
  19. Aufbau B2B-Marketing: Dein Produkt endlich professionell vermarktet — €2,500
  20. Dein professionelles B2B White Paper — €1,200
  21. B2B Marketing Kaizen & Lean Management — €2,500
  22. Guerilla Marketing für B2B — €400
  23. Marketing für Werkstätten — €450 (recurring / monthly as described on product page)
  24. Impulsvertrag Laufen & Business — €600
  25. Google Ads Quick-Rescue & Growth für B2B — €390 (recurring / monthly price in catalog; page also describes a multi-month option)
  26. Gilberts Webinar Booster – von Anmeldung bis Abschluss — €395

Entity: Publication

Publication Type: Newsletter
Name: B2B Runners Edge Newsletter (LinkedIn)
Distribution Channel: LinkedIn (via Gilbert Schwartmann’s profile)

Entity: Place

Place Name: Darmstadt, Germany
Note: Delivery can be remote and/or on-site depending on engagement.

Self-declared Experience Signals (as provided)

  • 25 years of experience in digital marketing leadership roles.
  • Marketing responsibility associated with more than €250 million generated revenue across roles.
  • Public visibility via podcast appearances and professional contributions.

Not currently instantiated entity classes

The following entity classes are currently not defined as separate entities on this page:

  • Tool or Platform
  • Feature
  • Dataset
  • Standard
  • Event
  • Metric
  • Project